Wishes for Safer, Brighter, Holidays

As daylight hours decrease, and dangerous holidays approach, think safety & conspicuity.

A Forbes article calls attention to holiday fatalities and to the role of vision at


What can consumers do to increase their safety?

Cyclists and pedestrians:

Several thousand pedestrians are killed in crashes each year between the hours of 6 PM and 6 AM. Consumers can take actions to increase their safety through increasing personal conspicuity with reflective clothing and accessories..

See DOT Poster “Be Safe, Be Bright

Car buyers:

Thanks to safety researchers in Australia we now know that consumers can reduce their serious injury crash risk by about 10% by choosing white as the color of their vehicle. See

http://www.monash.edu.au/news/monashmemo/stories/20071031/silver-cars.html and the full Report on their research at


Car Owners: If consumers don’t have a white car, safety can be improved when vehicles are made more visible with reflective materials such as reflective tape. See


Safer & Happier Holidays!