As daylight hours decrease, and dangerous holidays approach, think safety & conspicuity.
A Forbes article calls attention to holiday fatalities and to the role of vision at
What can consumers do to increase their safety?
Cyclists and pedestrians:
Several thousand pedestrians are killed in crashes each year between the hours of 6 PM and 6 AM. Consumers can take actions to increase their safety through increasing personal conspicuity with reflective clothing and accessories..
See DOT Poster “Be Safe, Be Bright”
Thanks to safety researchers in Australia we now know that consumers can reduce their serious injury crash risk by about 10% by choosing white as the color of their vehicle. See
http://www.monash.edu.au/news/monashmemo/stories/20071031/silver-cars.html and the full Report on their research at
Car Owners: If consumers don’t have a white car, safety can be improved when vehicles are made more visible with reflective materials such as reflective tape. See
Safer & Happier Holidays!