As daylight hours decrease, and dangerous holidays approach, think safety & conspicuity.
A Forbes article calls attention to holiday fatalities and to the role of vision at
What can consumers do to increase their safety?
Cyclists and pedestrians:
Several thousand pedestrians are killed in crashes each year between the hours of 6 PM and 6 AM. Consumers can take actions to increase their safety through increasing personal conspicuity with reflective clothing and accessories..
See DOT Poster “Be Safe, Be Bright”
Car buyers:
Thanks to safety researchers in Australia we now know that consumers can reduce their serious injury crash risk by about 10% by choosing white as the color of their vehicle. See
http://www.monash.edu.au/news/monashmemo/stories/20071031/silver-cars.html and the full Report on their research at
http://www.monash.edu.au/muarc/reports/muarc263.html
Car Owners: If consumers don’t have a white car, safety can be improved when vehicles are made more visible with reflective materials such as reflective tape. See
Safer & Happier Holidays!
