Automatic Emergency Braking in UK: Standard vs. Optional

February, 2016

Dear Care for Crash Victims Community Members:
Interesting article from UK.
“While Thatcham says that it approves of the progress carmakers have made in developing crash avoidance technology, in 2015, 41% of cars on sale in the UK had AEB available, only 17% had it as standard fit. Of the remaining 24%, motorists specified less than 2% of cars with AEB as an “extra”…. A recent survey conducted by Thatcham Research and Direct Line Insurance Group found that 82% of drivers think car safety features such as AEB should be fitted as standard, not as an optional extra. Insurance companies are already recognising the effectiveness of AEB: standard fit systems typically result in a car having its insurance rating lowered by 3-5 groups, which can reduce an owner’s premium by around 10%.

Matthew Avery, Thatcham’s director of research, said: “There is no longer any excuse for carmakers to launchnew cars without AEB as standard across the board and, along with dealerships, to promote and explain AEB more effectively to consumers.

“Not only will this reduce insurance premiums, but give peace of mind for motorists by significantly reducing crashes and associated injuries.”  See

Ignore Prime Minister Cameron’s right wing view of “Emergency Braking” in the video.



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