Consumers Buying More White Cars and Greater Safety

Consumers Buying More White Cars and Greater Safety

November 5, 2013

Dear Care for Crash Victims Community Members:

It is that time of the year in the U.S. when days are getting shorter with less hours of daylight.

For years I have been trying to give consumers “hard to find” info on improving their safety by increasing their visibility at no added cost. Research has found that white cars are safer by about 10%.


Pedestrians can be safer too by being brighter.


So it is welcome news that I have just received from the Washington Auto Press Association and Matthew Keegan that PPG has found that White is now the most popular color for new cars.

“According to PPG’s global data, white ranked first (up 3 percent from last year to 25 percent) and silver and black tied for second (18 percent each)…. In North America, white remains most popular (21 percent), followed by black (19 percent), gray (17 percent), and silver (15 percent).


Get the Safety Word Out

Imagine if the media would get the safety word out to consumers to increase safer choices in car color. You might think the media would want to give their audience life saving information.

Imagine Consumer Reports and IIHS spreading the free 10% safety improvement available to consumers by wise color choices.

Imagine NHTSA publicizing a 10% improvement in safety with a no cost wiser color choice by consumers.

If these get-the-safety-word out actions don’t happen, ask yourselves “Why not?”

And would it not be good if auto companies would specify greater reflective qualities in their paints to increase night time visibility?

Here’s hoping for a brighter future for fewer crash deaths and serious injuries.

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